Clari and Gong are currently two of the most popular AI-driven platforms designed to help sales teams increase productivity and revenue.
Both platforms offer advanced features to try and help sales people, well… sell. But their approaches differ significantly depending on the needs of the user.
Clari, once known as Wingman, offers an in-depth view of the entire sales cycle, with its strengths rooted in pipeline management, revenue forecasting, and tracking deal progression. It provides teams with a strategic overview, allowing for easy tracking of all opportunities and helping managers stay informed on deal health and the team’s overall performance.
Gong, as a sales tool, while similar is more about the actual conversations. It offers real-time insights into sales calls and meetings. Its primary strength lies in analyzing the nuances of customer interactions and offering feedback that helps teams improve their communication strategies on the fly. Gong helps sales reps refine their approach during customer conversations by providing actionable insights, making it an excellent choice for teams that prioritize high-quality customer engagements as a key part of their sales process.
Choosing between Clari and Gong comes down to your team’s priorities. Clari focuses on giving you a complete view of the sales process, helping teams track and manage every stage of a deal’s journey. It’s the platform that’s built to ensure that no opportunity slips through the cracks, offering a broader perspective on pipeline health and future revenue.
On the other hand, Gong specializes in diving into the details of customer interactions, providing real-time insights to help sales reps fine-tune their conversations. For teams that thrive on using data to improve their performance on a call-by-call basis, Gong offers an edge through its focus on conversation intelligence.
tl;dr
| Clari | Gong | |
|---|---|---|
| Transcription | 19 | 24 🟢 |
| Recording | 12 | 18 🟢 |
| Conversational Intelligence | 12 | 16 🟢 |
| Automation & Integrations | 4 | 10 🟢 |
| Note-taking | 6 | 10 🟢 |
| Security | 9 🟢 | 8 |
| Coaching | 8 | 8 |
| Admin | 8 🟢 | 4 |
| Organizational | 10 | 10 |
| Support | 2 | 2 |
| Revenue Intelligence | 4 | 4 |
| Other | 3 | 4 🟢 |
| Total | 92 | 118 🟢 |
When you break it down, Clari puts up a weak fight against Gong. While it makes a case with its focus on security and administrative features, these aren’t the deal-clinchers sales teams are desperate for. Gong’s dominance in essential areas like transcription, recording, and integrations leaves Clari struggling to keep pace, particularly when it comes to driving real results from sales conversations and customer interactions.
Let’s be blunt: Clari is fine if your priority is basic pipeline management and administrative controls, but when it comes to the deep insights that truly influence revenue growth, Gong makes Clari look like a lightweight. Gong’s ability to capture and analyze conversations in real-time is a significant advantage. Sales teams don’t just need to watch the pipeline; they need to be able to react to what’s happening within those interactions. And Gong provides the tools to do that far better than Clari ever could.
While Clari touts its sales pipeline overview, it doesn’t deliver on the features that actually close deals. Gong’s strength lies in automation, real-time feedback, and integration with other key tools — the things that truly make a difference in everyday sales performance. The gap in features like transcription and recording emphasizes Gong’s superiority, making sure every detail is captured and turned into actionable insights, quickly and efficiently.
In short, while Clari’s wins in security and admin are valid, they are narrow and irrelevant to teams focused on driving revenue. Gong doesn’t just beat Clari — it completely outclasses it, with tools that matter to sales teams in the real world, where closing deals and growing revenue are the only priorities.
That said, while Gong clearly leads, it’s important to note that both platforms come with a hefty price tag. Neither is an easy investment, and for teams looking to balance cost with effectiveness, that price might be a sticking point.
There are other tools out there, like tl;dv, which provide many of these meeting and sales intelligence features without the same financial burden.
Gong wins the features war, but you’re paying for every bit of that edge — and it’s not a cheap ride.
With the success of ChatGPT, AI has become more advanced and more in demand. Here, you’ll find the best AI meeting assistant for your business.
Clari vs Gong: 12 Factors to Consider While Considering Them
How do we rank?- We give 2 points to a platform once it is the clear winner or when the capability is equally met by the other.
- We give 1 point when the capability is present, but it’s not a winner.
- We give 0 points when the capability is not present.
Transcription Capabilities
| Clari (21) | Gong (26) | |
|---|---|---|
| Transcriptions included | 🟢 Unlimited | 🟢 Unlimited |
| Real-time transcriptions | 🟢 Share highlights during calls | 🟢 Full real-time transcription |
| Languages supported | 🟠 +15 | 🟢 +70 |
| Dialects supported | 🔴 Not specified | 🟢 Supports multiple dialects |
| Filler word removal | 🔴 Not available | 🟢 Filler word removal available |
| Speaker recognition | 🟢 | 🟢 |
| Speaker names | 🟢 | 🟢 |
| Transcribe video/audio uploads | 🟢 Unlimited uploads | 🟢 Unlimited uploads |
| Export transcripts | 🟢 | 🟢 |
| Clips from transcript | 🟢 | 🟢 |
| Custom vocabulary | 🟢 | 🟢 |
| Full-Transcript search | 🟢 | 🟢 |
| Edit transcription | 🟢 | 🟢 |
Real-time Transcriptions
Clari provides a more limited real-time transcription feature that allows users to share highlights during calls. While useful, it doesn’t offer full real-time transcription, which could leave gaps in capturing crucial moments.
Gong, on the other hand, delivers full real-time transcription, providing a complete record of conversations as they happen. This makes Gong the better option for teams looking for a comprehensive and immediate overview of all customer interactions.
Languages Supported
Gong shines when it comes to supporting global teams, offering transcription in over 70 languages. This makes it ideal for organizations working in multilingual environments or operating across different regions.
Clari only supports around 15 languages, which can limit its usefulness for businesses with a broader international footprint. Gong’s range of languages gives it a significant edge here, especially for teams needing to engage with clients in multiple languages.
Filler Word Removal
This is a major point where Gong pulls ahead. It includes a feature to automatically detect and remove filler words like “um” and “uh,” helping teams produce cleaner, more professional transcriptions without the extra clutter of non-essential verbal fillers.
Clari lacks this feature entirely, meaning users would have to manually clean up transcripts if they want a streamlined version for analysis. Gong’s filler word removal can save teams a lot of time in post-meeting reviews, making it a more efficient tool for conversation analysis.
Recording Capabilities: Clari Copilot vs. Gong
| Clari Copilot (12) | Gong (18) | |
|---|---|---|
| Video platforms | 🟢 Zoom, MS Teams, Google Meet | 🟢 Zoom, MS Teams, Google Meet, + more platforms |
| Storage | 🟢 Unlimited | 🟢 Unlimited |
| Records video | 🟢 | 🟢 |
| Concurrent meetings | 🔴 Not supported | 🔴 Not supported |
| Download recordings | 🟢 | 🟢 |
| Capture slides | 🔴 Not supported | 🟢 Supported |
| Viewing analytics | 🔴 Not supported | 🟢 Detailed analytics available |
| Integrated Calendar | 🟢 | 🟢 |
| Recording Editing | 🟢 | 🟢 |
| Reels | 🔴 Not supported | 🟢 Available (“Magic Clips”) |
Video Platforms
Both Clari Copilot and Gong support popular video platforms like Zoom, Microsoft Teams, and Google Meet. However, Gong extends its functionality further by integrating with additional platforms, giving teams the flexibility to choose from a wider variety of conferencing tools. For companies that use multiple video conferencing platforms, this expanded compatibility makes Gong a more versatile option.
Storage
Both platforms offer unlimited storage for recordings, allowing teams to archive large volumes of meeting data without worrying about hitting storage limits. This feature is critical for organizations that need to keep a historical record of meetings for long-term analysis and review.
Records Video
Both Clari Copilot and Gong support video recording, making it easy to capture entire meetings, including both audio and video components. This feature ensures that teams can revisit all aspects of a call for review or analysis, providing a complete picture of every interaction.
Concurrent Meetings
Here, Gong and Clari Copilot share a limitation — neither platform supports the recording of concurrent meetings. This may be a drawback for larger teams that frequently have overlapping sessions, as it requires more careful scheduling to ensure key meetings are captured.
Download Recordings
Both platforms allow users to download their meeting recordings. This provides flexibility for sharing the recordings externally or for offline use. It’s a standard feature that both Clari Copilot and Gong deliver effectively.
Capture Slides
Gong pulls ahead in this category by offering slide capture during meetings, a feature particularly useful for presentations. Clari Copilot does not support slide capture, making it less ideal for teams that rely on visual content during calls. This gap could be crucial for teams conducting client presentations or training sessions where slides are integral.
Viewing Analytics
Gong again outperforms Clari Copilot by providing detailed viewing analytics, which allows teams to track how recordings are used, including which sections are revisited most often. This feature can provide valuable insight into engagement and meeting effectiveness. Clari Copilot does not offer this feature, limiting its ability to provide post-meeting analysis.
Integrated Calendar
Both Clari Copilot and Gong offer calendar integration, making it easier to manage and schedule meetings, with automated recording triggers based on scheduled sessions. This feature reduces manual overhead and ensures no meetings are missed.
Recording Editing
Both platforms allow users to edit their recordings, a helpful feature for creating concise clips from longer meetings. This is especially useful for sharing key moments without sending the entire recording, and both platforms are equally strong in this regard.
Reels
Gong introduces “Magic Clips,” where important moments are automatically highlighted, helping users quickly access the most valuable parts of a meeting. Clari Copilot does not offer this feature, which may lead to more manual effort in reviewing meeting content.
Conversation Intelligence Capabilities
| Clari (12) | Gong (16) | |
|---|---|---|
| Single Meeting AI Insights | 🟢 Available | 🟢 Available |
| Multi Meeting AI Insights | 🔴 Not available | 🟢 Available |
| Keyword tracking | 🟢 Available | 🟢 Available |
| Sentiment Analysis | 🔴 No | 🟢 Available |
| Key Topic detection | 🟢 Available | 🟢 |
| Speech Analytics | 🟢 Available | 🟢 |
| Action item detection | 🟢 Available | 🟢 |
| Question detection | 🟢 Available | 🟢 |
Single Meeting AI Insights
Both Clari Copilot and Gong provide AI-driven insights from single meetings. These insights help teams understand key moments and engagement from a specific conversation, identifying important topics and areas to follow up on. Both platforms are on par here, offering the ability to dig into individual calls for actionable information that can be used to improve future interactions.
Multi-Meeting AI Insights
Gong takes the lead by offering AI insights that span multiple meetings, allowing sales teams to track trends and patterns across customer interactions. Whether it’s recurring objections, competitor mentions, or common customer concerns, Gong’s multi-meeting insights give teams a broader view of their ongoing conversations. Clari Copilot lacks this feature, limiting its ability to provide a cohesive narrative across multiple touchpoints with the same client.
Keyword Tracking
Both platforms offer keyword tracking, allowing teams to monitor the use of specific terms or phrases during calls. Whether it’s tracking competitor mentions or specific product features, this functionality is equally available on both Clari Copilot and Gong, providing valuable information to sales teams about the focus areas in customer conversations.
Sentiment Analysis
Gong has a significant advantage with sentiment analysis, which helps gauge the emotional tone of customer interactions. This allows teams to assess how well their messaging is resonating in real time, giving them a chance to adjust their approach if necessary. Clari Copilot does not offer sentiment analysis, which could leave teams missing out on crucial emotional cues during conversations.
Key Topic Detection
Both Clari Copilot and Gong can automatically detect key topics discussed during meetings, making it easier to focus on the most important parts of the conversation. This feature helps teams quickly identify areas of interest or concern to follow up on after the call. Both platforms perform well in this area.
Speech Analytics
Speech analytics are available on both platforms, providing insights into the way conversations unfold, including the speed of speech and overall engagement. These insights are critical for refining communication techniques, ensuring that sales reps maintain a balanced and engaging conversation. Both platforms are on par here.
Action Item Detection
Both Gong and Clari Copilot offer action item detection, ensuring that critical tasks and next steps are captured automatically during meetings. This feature helps streamline post-meeting processes and ensures follow-ups are clear and actionable, keeping the sales process on track.
Question Detection
Similar to action item detection, both platforms can automatically detect questions asked during the conversation. This allows teams to quickly identify areas where the customer may need further information, helping to prepare for future interactions and ensure no questions go unanswered.
Automation & Integration Capabilities
| Clari (4) | Gong (10) | |
|---|---|---|
| CRM Integrations | 🟢 Available | 🟢 Available |
| Email Integrations | 🔴 | 🟢 Available |
| Zapier Integrations | 🟢 Available | 🟢 Available |
| Post-Meeting summary email | 🔴 | 🟢 Available |
| Schedule Reports | 🔴 | 🟢Available |
CRM Connections
Both Clari Copilot and Gong integrate seamlessly with widely-used CRM systems, though their focus and range differ slightly. Clari Copilot works closely with Salesforce and Microsoft Dynamics 365, emphasizing sales forecasting and pipeline management. This makes it a good choice for teams looking for tight control over deal visibility and performance tracking within these CRMs.
Gong, on the other hand, supports a wider range of CRMs, including:
- Salesforce
- HubSpot
- Microsoft Dynamics 365
- Pipedrive
- Zoho CRM
This broader compatibility makes Gong more adaptable to various CRM environments, providing teams with more options to choose from, whether they’re using industry standards or more specialized solutions.
Email Connections
Gong extends its functionality by integrating email communications directly within its platform, capturing interactions beyond just phone or video calls. This gives teams a comprehensive view of their customer engagements. Clari Copilot, unfortunately, doesn’t offer this feature, which limits visibility over email conversations.
Zapier Links
Both platforms are compatible with Zapier, allowing users to connect Clari Copilot and Gong with thousands of other apps for custom workflows. This feature makes it easy to automate repetitive tasks, ensuring teams can link their CRM, communication tools, and project management software in a smooth workflow. Here, both platforms perform well, offering a lot of flexibility.
Post-Meeting Summaries
Gong provides automatic post-meeting summaries, simplifying the process of distributing key points and next steps after a call. These summaries are emailed to participants and synced with CRM systems, ensuring nothing gets missed. Clari Copilot does not offer this feature, leaving more manual follow-up work for users.
Report Scheduling
For teams needing regular updates, Gong also offers the ability to schedule reports, automating the delivery of performance insights and deal progression. Sales managers can set up these reports to track key metrics without manual effort. Clari Copilot, in contrast, lacks scheduled reporting, making Gong the more automated choice for performance tracking.
Note-taking Capabilities
| Clari (6) | Gong (10) | |
|---|---|---|
| AI Notes | 🟢 Available | 🟢 Available |
| Manual notes during calls | 🔴 | 🟢 Available |
| Tag people in notes | 🔴 | 🔴 |
| Assign tasks | 🔴 | 🟢 Available via Salesforce integration |
| AI Tags / Bookmarks | 🟢 Available | 🟢 Available |
| Comments | 🟢 Available | 🟢 Available |
| Custom Meeting Templates | 🔴 | 🔴 |
AI Notes
Both Clari Copilot and Gong offer AI-generated notes that automatically capture key moments, decisions, and important takeaways from meetings. This functionality ensures that sales teams don’t miss critical points or follow-up tasks, allowing them to focus more on the conversation itself. The AI notes are particularly useful in fast environments, giving teams an efficient way to stay on top of actions. This automatic feature cuts down on post-meeting admin work, ensuring all participants are aligned with next steps without having to manually transcribe the entire conversation.
Manual Notes During Calls
Gong takes it a step further by offering manual note-taking during meetings, which allows users to add more specific or nuanced input. This feature is valuable for capturing details the AI might miss or when there’s a need to include personal reflections, observations, or additional context that’s crucial for future follow-up.
Clari Copilot does not offer this functionality, meaning users can’t manually add notes during a call and are reliant solely on the AI-generated content. This can be limiting in more complex sales discussions where detailed input is needed in real-time.
Tagging People in Notes
Unfortunately, neither platform supports tagging individuals in notes, which would allow for more direct assignment of responsibilities. This feature could improve collaboration by ensuring tasks or follow-up points are directly attributed to the right team members during or after meetings. Without this option, teams need to handle assignments manually, which can lead to slower delegation of action items.
Task Assignment
Gong integrates with Salesforce to enable task assignments directly from meeting notes. This is a critical feature for teams that need to quickly turn meeting discussions into actionable tasks without jumping between platforms. Sales reps can assign tasks such as follow-up calls or sending additional information to clients right from the meeting summary.
Clari Copilot does not have this feature, which leaves users with a less streamlined process for managing next steps. Teams using Clari may need to manually assign tasks in other platforms, adding extra steps to the post-meeting workflow.
AI Tags and Bookmarks
Both Clari Copilot and Gong feature AI-driven tagging and bookmarking, which makes it easier to find key sections of meetings without having to go through the entire conversation again. This feature enhances efficiency, especially for long sales calls where revisiting key points quickly is necessary. Teams can navigate important moments like customer objections, key product questions, or action points without spending time searching through the entire transcript.
Comments
Adding comments to notes is possible with both platforms, allowing team members to collaborate by leaving thoughts or additional context directly on the meeting notes. This feature is particularly useful for clarifying action items, expanding on key points, or sharing insights that can inform future sales strategies.
Comments help to ensure that all stakeholders are on the same page, facilitating better communication and collaboration across teams.
Custom Meeting Templates
Neither Clari Copilot nor Gong currently offers custom meeting templates, which would allow teams to standardize how they capture notes based on different types of meetings. For example, a sales call might need a different structure than a product demo, and having a template could ensure that the right details are consistently captured. Without this feature, users must rely on manual input or AI to structure notes, which may not always meet specific needs.
Security Capabilities
| Clari (10) | Gong (8) | |
|---|---|---|
| Data retention | 🟢 3 years+ | 🟢 3 years |
| SOC2 Compliant | 🟢 Certified | 🟢 Certified |
| SAML-based SSO | 🟢 | 🟢 |
| GDPR Compliant | 🟢 Compliant | 🟠 Partial, but compliant with relevant ISO cerficiations |
| EU AI Act Compliant | 🔴 Not disclosed | 🔴 No, due to Sentiment Analysis |
| Uses your data to train AI | 🟢 No, customer data is kept private | 🟠 Opt-in required for using data to train AI |
| Private storage | 🔴 Not disclosed | 🔴 Not disclosed |
| Anonymized sensitive data sent to LLMs | 🔴 Not disclosed | 🔴 Not disclosed |
| Meeting data chunking and randomizing | 🔴 Not disclosed | 🔴 Not disclosed |
| BAA with LLM providers | 🔴 Not disclosed | 🔴 Not disclosed |
| 0-day data retention policy with vendors | 🔴 Not disclosed | 🔴 Not disclosed |
Data Retention
Both Clari Copilot and Gong offer data retention for up to 3 years by default. This ensures that sales teams can access historical meeting data and conversations for long-term analysis, compliance, or audits. Having this extended retention period is particularly beneficial for organizations that need to store and reference meeting data over a long span of time without worrying about data loss or access issues.
SOC2 Compliance
Clari Copilot and Gong are both SOC2 certified, meaning they adhere to rigorous standards for managing and protecting customer data. This certification covers critical security areas such as data confidentiality, integrity, and availability, which is essential for businesses handling sensitive information. Regardless of the platform chosen, SOC2 certification ensures that both Clari and Gong have implemented strict security controls to safeguard user data.
SAML-based SSO
Both platforms offer SAML-based Single Sign-On (SSO), enhancing security by allowing users to log in across multiple applications with a single set of credentials. This feature reduces password fatigue, limits potential attack points, and streamlines the login process for users, particularly in enterprise environments where security policies are more robust. Both Clari Copilot and Gong provide this feature at the enterprise level.
GDPR Compliance
Clari Copilot takes the lead in this area with full GDPR compliance, making it suitable for teams working with European clients or handling sensitive customer data in Europe. In contrast, Gong offers partial compliance, adhering to some ISO certifications but not fully aligning with all GDPR requirements. For businesses operating under the jurisdiction of European data protection laws, Clari Copilot is the more secure option in terms of compliance.
EU AI Act Compliance
Neither Clari Copilot nor Gong is compliant with the EU AI Act, largely due to their sentiment analysis features. This limitation could pose concerns for organizations that must follow strict European AI regulations, especially those regarding how AI interacts with personal data and emotion detection. Gong specifically discloses its lack of compliance, while Clari Copilot has yet to provide clear information on this.
Use of Customer Data for AI Training
Clari Copilot ensures that customer data is kept private and is not used to train its AI models, providing peace of mind to organizations concerned about how their data is processed. Gong, however, requires an opt-in from users to allow their data to be used for AI training. While this can improve the performance of Gong’s AI, it raises privacy considerations for businesses preferring to maintain stricter control over their data.
Private Storage
Neither Clari Copilot nor Gong has provided explicit information on whether they offer private storage options. This is an important factor for organizations dealing with sensitive or confidential data, as private storage ensures that all data is stored in a more isolated and secure environment. Without clear details on this, businesses might need to seek additional confirmation from each platform regarding their specific data storage protocols and how securely their information is housed.
Data Anonymization
Neither platform discloses whether they anonymize sensitive data before sending it to external systems, such as large language models (LLMs) for processing. Anonymizing data is crucial for maintaining privacy and ensuring that personal or sensitive information isn’t exposed during AI-driven analysis. For companies with stringent privacy needs, this lack of transparency could raise concerns about how their data is handled and whether additional safeguards are in place to protect their clients’ information.
Business Associate Agreements (BAA) with LLM Providers
It’s also unclear whether Clari Copilot or Gong have established Business Associate Agreements (BAAs) with their LLM providers. BAAs are legal documents that ensure third-party service providers comply with strict data handling practices, especially when dealing with sensitive information. Without these agreements in place or disclosed, companies may have to assess whether using either platform aligns with their data privacy policies.
Data Chunking and Randomizing
Neither platform has mentioned the use of data chunking or randomizing techniques, which would add an extra layer of protection by breaking data into smaller, non-identifiable parts before processing. These techniques can further protect data integrity, particularly when used with external AI models or cloud services. The absence of this information may cause concern for businesses looking for additional security measures in their data handling processes.
Coaching Capabilities
| Clari (8) | Gong (8) | |
|---|---|---|
| Playbooks Scorecards | 🟢 Available | 🟢 Available |
| Custom Playbooks | 🟢 Available | 🟢 Available |
| Template Playbooks | 🟢 Available | 🟢 Available |
| Objection Handling | 🟢 Available | 🟢 Available |
Playbooks & Scorecards
Both Clari Copilot and Gong offer comprehensive playbooks and scorecards to guide sales teams through conversations and meetings. These tools allow managers to establish best practices and track performance, ensuring consistency across team interactions. Playbooks are especially helpful for standardizing the sales approach, and scorecards give measurable insights into how well team members are following the established guidelines. Both platforms perform equally well in this regard, giving sales teams structured paths for improving their performance.
Custom Playbooks
Customization is key to tailoring sales strategies, and both Clari Copilot and Gong support custom playbooks. These allow sales managers to modify scripts, add specific messaging, or design workflows that suit their unique sales process. This flexibility is crucial for teams working in niche markets or industries that require specialized sales tactics. By offering custom playbooks, both platforms ensure that teams can adjust their strategies based on real-time insights and customer feedback.
Template Playbooks
For teams that prefer pre-built solutions, both Clari Copilot and Gong provide template playbooks. These templates cover common sales scenarios, from initial outreach to closing deals, giving less experienced teams a strong foundation to work from. Using these ready-made templates can help new sales reps quickly adapt to proven methods while allowing more seasoned salespeople to refine their techniques. This feature is particularly beneficial for onboarding or training new team members.
Objection Handling
Objection handling is a critical aspect of sales, and both Clari Copilot and Gong do fairly well in this area. They offer tools that help sales reps handle customer objections confidently and efficiently. These tools provide real-time prompts or AI-driven suggestions during calls to ensure that sales teams are prepared to overcome potential hurdles in conversations. By analyzing past interactions, the platforms can highlight common objections and offer guidance on how to respond effectively, helping sales reps close more deals and improve client relationships.
Admin Capabilities
| Clari (8) | Gong (4) | |
|---|---|---|
| Apply auto-record of all meetings in the team members’ calendar | 🟢 Available | 🟢 Available |
| Apply auto-share of meetings recorded by team members | 🟢 Available | 🟢 Available |
| Prevent Deletion | 🟢 Available | 🔴 Not available |
| Admin rights over all recordings | 🟢 Available | 🔴 Not available |
Apply Auto-Record of All Meetings
Both Clari Copilot and Gong allow automatic recording of all meetings in team members’ calendars. This feature ensures that every scheduled meeting is recorded without manual input, making it easy for managers to track interactions. With this feature in place, sales teams can ensure no important conversations are missed, and recordings are automatically saved for review and analysis.
Apply Auto-Share of Meetings Recorded by Team Members
Both platforms also allow for the auto-sharing of meetings recorded by team members. This capability streamlines collaboration by ensuring that relevant stakeholders have immediate access to the meeting recordings without needing to request them manually. It simplifies post-meeting processes, particularly in teams where various departments may need to access the conversation for follow-ups or analysis.
Prevent Deletion
Clari Copilot offers the ability to prevent the deletion of recorded meetings. This provides an added layer of control and security for administrators, ensuring that important data is not accidentally or intentionally removed. This is a key feature for organizations that need to maintain strict records for compliance or auditing purposes. Gong, however, does not offer this capability, meaning that recorded meetings can potentially be deleted by users.
Admin Rights Over All Recordings
Clari Copilot grants administrative rights over all recordings, allowing managers and administrators to have full access to meeting data. This feature is crucial for overseeing team interactions, ensuring data security, and managing how recordings are handled. In contrast, Gong does not provide the same level of administrative control, which may be limiting for teams that require comprehensive oversight of recorded content.
Organizational Capabilities
| Clari (10) | Gong (10) | |
|---|---|---|
| Team Workspaces | 🟢 | 🟢 |
| Meetings Library | 🟢 | 🟢 |
| Smart Filters | 🟢 | 🟢 |
| Global Search | 🟢 | 🟢 |
| Search within meetings | 🟢 | 🟢 |
| Folders | 🟢 | 🟢 |
Team Workspaces
Both Clari Copilot and Gong provide team workspaces, allowing users to collaborate and organize their meetings and insights in shared environments. This is particularly useful for teams managing multiple sales reps and accounts, as it centralizes communication and information. With this feature, teams can easily navigate through shared data, ensuring everyone has access to the necessary meeting recordings and notes, boosting overall productivity.
Meetings Library
Each platform offers a meetings library, which serves as a repository for all recorded conversations. This centralized location helps users quickly find and review past meetings. By storing all recordings in one place, team members can efficiently track customer interactions, ensuring that important information is always accessible for follow-ups or training purposes.
Smart Filters
Clari Copilot and Gong both come equipped with smart filters that help users narrow down meetings and search results based on specific criteria. This feature enhances user efficiency, making it easier to locate relevant conversations, whether it’s by keywords, participants, or time periods. Smart filters streamline the process of reviewing sales calls or specific client interactions, saving time for team members and managers.
Global Search
Both platforms offer global search, allowing users to search across all meetings, notes, and recordings. This is invaluable for teams needing to locate specific details across multiple calls or interactions, whether it’s a particular client issue, competitor mention, or recurring sales objections. Global search ensures that no important details are missed when digging through past data.
Search Within Meetings
For more targeted reviews, Clari Copilot and Gong provide search within meetings functionality, allowing users to pinpoint specific moments within a single conversation. This feature is especially helpful when trying to locate crucial statements, commitments, or objections from clients. Sales teams can jump directly to the key points of a meeting without needing to rewatch the entire recording.
Folders
Both Clari Copilot and Gong allow the creation of folders, helping users organize their meetings by client, deal stage, or any other custom category. This feature is particularly beneficial for large teams handling numerous deals simultaneously, as it enables easy access to organized content, reducing the clutter and confusion of managing a vast number of conversations.
Support Capabilities
| Clari (2) | Gong (2) | |
|---|---|---|
| Support in Free Plan | 🔴 Not applicable as no free plan | 🔴 Not applicable as no free plan |
| Priority Support | 🟢 Yes | 🟢 Yes |
Support in Free Plan
Neither Clari Copilot nor Gong offers support for free users, as both platforms require a paid subscription to access any form of customer support. This means that users need to be on a paid plan to receive assistance, which may not suit smaller teams or those looking for lower-cost options.
The absence of a free plan limits access to support for organizations that aren’t ready to commit to a paid tier.
Priority Support
Both platforms provide priority support for their paying customers. This ensures that users can quickly reach support teams for any technical issues or troubleshooting needs. Priority support usually includes faster response times and more direct access to expert assistance, making it essential for businesses relying on these platforms for smooth operation.
Whether for technical questions, platform issues, or help with integrations, both Clari Copilot and Gong ensure that their enterprise-level users have access to timely and reliable support.
Revenue Intelligence Capabilities
| Clari (4) | Gong (4) | |
|---|---|---|
| Forecasting | 🟢 Yes | 🟢 Yes |
| Deal execution | 🟢 Yes | 🟢 Yes |
Forecasting
Both Clari Copilot and Gong provide revenue forecasting, which helps sales teams predict future outcomes based on current deals and historical data. By analyzing sales pipeline activity, both platforms offer insights into the likelihood of deal closure, helping businesses adjust their strategies and set realistic revenue targets. With forecasting, teams can better prioritize high-probability opportunities and align their resources more effectively to meet revenue goals. Both platforms perform equally in this area, delivering essential forecasting tools to guide decision-making.
Deal Execution
Deal execution capabilities are strong on both platforms, as Clari Copilot and Gong allow users to track the progress of deals in real-time. These features help sales teams stay on top of ongoing opportunities, ensuring that nothing falls through the cracks. By monitoring deal stages, customer interactions, and key sales activities, both platforms give teams a clearer view of what needs to happen to move deals forward. Whether it’s identifying at-risk opportunities or flagging necessary follow-up actions, Clari Copilot and Gong provide the insights needed to help teams close deals more efficiently.
Who Is It For?
| Clari (3) | Gong (4) | |
|---|---|---|
| G2 Rating | 🔴 4.6 | 🔴 4.7 |
| Ease of set up | 🟠 Takes a while | 🟠 Hard, requires a lot of technical input and set up |
| Localized platform | 🔴 | 🟠 Limited, website appears to have 3 |
| Best suited for whom | 🟢 Revenue Teams | 🟢 Large Enterprises |
G2 Rating
Gong holds a slight lead with a G2 rating of 4.7, reflecting a higher level of user satisfaction across key factors such as functionality, customer support, and overall usability. In comparison, Clari Copilot is rated at 4.6, still strong but just behind Gong. This minor difference may reflect Gong’s broader range of AI-driven features and its wider recognition in the sales tech space. However, both platforms are highly regarded, and the choice ultimately comes down to specific team needs rather than just user scores.
Ease of Setup
Neither platform is easy to set up. Gong, with its advanced AI features and deep CRM integrations, tends to be more technically demanding. Teams will likely require significant time and technical resources to integrate it smoothly into their workflows. Clari Copilot, though complex, is marginally easier to set up but still requires careful planning and setup to function optimally. For businesses with limited technical support, both platforms will require significant investment in time and resources to ensure a smooth onboarding process.
Localized Platform
Gong has the advantage of supporting over 70 languages, making it a much stronger option for global teams operating across multiple regions. This extensive language support allows for accurate transcription and conversational analysis across various markets. In contrast, Clari Copilot’s localization capabilities are unclear and appear limited, making it less ideal for companies that need to operate across different languages and regions. For businesses with international operations, Gong provides far greater flexibility in this regard.
Best Suited For
Clari Copilot is best suited for revenue teams needing an all-encompassing view of their sales pipeline. Its focus on revenue intelligence and pipeline management makes it a valuable tool for teams that need a broader overview of deal progress and sales activities. Gong, however, is designed for large enterprises that require detailed, real-time insights into customer interactions. Its strength lies in providing in-depth analysis and AI-driven coaching that helps sales teams optimize their interactions in real-time, giving it the edge for teams that focus heavily on sales execution and closing deals.
How Much Does Gong Cost?
Gong does not provide specific pricing details on its website, encouraging prospective clients to request a demo and receive a personalized quote. Gong’s pricing structure typically consists of two key elements: a per-user license fee and an additional platform charge.
For smaller teams (typically ranging from 3 to 49 users), the per-user license fee generally begins around $1,600 annually per user. Larger teams may be eligible for discounted rates, but for a 15-user setup, the cost is expected to remain around this figure.
Beyond the user fees, Gong applies a platform fee—generally starting at around $5,000 per year for smaller teams. This fee covers essential elements like infrastructure, data storage, integration with CRMs, and ongoing updates to the system.
Here’s an approximate breakdown for a 15-user team:
- Per-User Cost: $1,600 x 15 users = $24,000 per year
- Platform Fee: $5,000 per year
- Estimated Total Annual Cost: $29,000
Keep in mind that these are general estimates and actual costs can vary depending on the specific features selected, the length of the contract, and any additional customizations. For more detailed information, it’s best to consult Gong directly.
How Much Does Clari Copilot Cost?
Clari Copilot offers per-user annual pricing, similar to other enterprise platforms like Gong. Their pricing typically includes two main tiers:
Accelerator Plan: Priced at $1,080 per user annually, this entry-level plan includes core features such as call sharing, smart summaries, and basic dashboards for tracking activity and performance.
Enterprise Plan: This more advanced plan costs around $1,320 per user annually and offers enhanced security, API access, dedicated customer success management, and features like single sign-on (SSO) and SAML.
The pricing varies based on the number of users and specific feature customizations. Organizations can expect total costs to increase depending on team size and additional services selected. Clari also offers advanced pipeline management and deal insights, making it more suitable for revenue teams looking for a comprehensive platform to manage sales operations at scale.
Verdict: tl;dv vs – Which One Is the Best?
| Clari | Gong | |
|---|---|---|
| Transcription | 19 | 24 🟢 |
| Recording | 12 | 18 🟢 |
| Conversational Intelligence | 12 | 16 🟢 |
| Automation & Integrations | 4 | 10 🟢 |
| Note-taking | 6 | 10 🟢 |
| Security | 9 🟢 | 8 |
| Coaching | 8 | 8 |
| Admin | 8 🟢 | 4 |
| Organizational | 10 | 10 |
| Support | 2 | 2 |
| Revenue Intelligence | 4 | 4 |
| Other | 3 | 4 🟢 |
| Total | 92 | 118 🟢 |
When comparing Clari Copilot and Gong, the differences between the two become quite clear in terms of capabilities and the types of sales teams they best serve.
Gong takes the lead in several key areas, including transcription, recording, and automation/integration. With superior AI-driven features, Gong excels in real-time feedback and insights, making it especially valuable for teams that rely heavily on improving live sales interactions. Its broad support for over 70 languages further enhances its appeal for global teams that need robust language coverage and real-time conversational intelligence. Gong’s standout features like real-time coaching, advanced AI-driven insights, and seamless integration with numerous CRM platforms put it in a league of its own when it comes to capturing detailed interactions and converting them into actionable insights.
On the other hand, Clari Copilot offers a broader focus on pipeline management and revenue tracking, making it ideal for teams that want an overarching view of all ongoing deals. It also performs well in areas like security and administrative control, where Gong falls slightly behind. For teams focused on securing and maintaining a clear flow of sales data, Clari’s administrative tools and security capabilities make it a solid choice.
While both platforms provide valuable features for sales teams, Gong has a clear advantage in terms of AI-driven insights, real-time feedback, and conversation analysis. Its ability to capture and analyze every detail of sales interactions gives it an edge in terms of performance-driven results. Clari, while slightly behind in these areas, is still a great option for teams focused more on tracking sales performance and revenue health at a higher level.
Gong leads with its advanced AI features and superior conversational intelligence, making it the better choice for large enterprises and global teams looking to optimize their sales processes in real time. Clari Copilot, while not as feature-rich in certain areas, remains a strong contender for revenue teams who need more of a focus on sales pipeline and management insights.
Ultimately, Gong comes out on top with 118 points compared to Clari’s 92, proving that for sales teams looking for a comprehensive, data-rich solution to improve live sales conversations, Gong is the more powerful platform. However, Clari holds its own in providing solid pipeline management and security features that can still be incredibly valuable, depending on the specific needs of a business.
However, and there is a big caveat to this, the costs involved with both are pricey. And there are no free tiers to test out. If you were looking for the best AI meeting assistant then there are plenty of great tools out there, with similar features and much lower price points to be discovered.
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- Joins your meetings, even if you don’t.
- Records and transcribes in +30 languages.
- Takes notes in your preferred structure.
- Summarize one or multiple meetings.
- Auto updates your favourite tools (Slack, Notion, CRM, etc).
- Provides coaching insights on your meeting style.
Send tl;dv instead and get blown away!