User Interviews How to Get The Best Insights From Your Users

User Interviews: How to Get The Best Insights From Your Users

14 minutes read

If you want to build a successful product, it’s important to do user research. This means understanding your users’ needs and wants. A crucial way to do this is by conducting user interviews. 

User interviews are a key part of any product development process, but they can be tricky to get right. To get the maximum benefit from your user interviews, you need to make sure you’re asking the right questions and that your users feel comfortable giving candid answers. 

In this post, we’ll discuss how to get the most out of your user interviews. We have some tips on how to make sure that you’re getting the best insights from your users. Keep reading!

What Are User Interviews?

What Are User Interviews

User interviews are conversations that you have with your users in order to learn more about them. This can be done in person, over the phone, or even via chat or email. The important thing is that you’re talking to your users directly and getting their feedback on your product. 

User interviews are different from user surveys in that they’re usually more open-ended. This means that you’ll ask your users questions and then let them answer however they want. You’re not necessarily looking for specific answers, but rather trying to get a better understanding of how your users think and feel about your product.  

Why Do We Conduct User Interviews?

User interviews are important because they give you insights that you can’t get from user surveys or other research methods. When you talk to your users directly, you can ask follow-up questions and probe deeper into their answers. This helps you to understand their thought process and see things from their perspective. 

User interviews also help to build relationships with your users. If your users feel like they’re being listened to and that their feedback is valuable, they’re more likely to be engaged with your product. 

When Should You Conduct a User Interview?

You can conduct user interviews at any stage of your product development process. However, they’re usually most useful early on, when you’re still trying to understand your users’ needs. 

User interviews can also be conducted after you’ve launched your product. This can help you to get feedback on how your product is being used and what areas need improvement. 

Preparing for User Interviews

User interviews are a crucial part of the user research process, and preparation for them begins with recruitment. For your interviews, you’ll need to write a script to ask questions (unless you’re doing a contextual interview in which case you may make a script but are more likely to deviate from it).

For your script, here are a few pointers:

  • Begin by stating the interview’s goal – what do you wish to accomplish?
  • Also, discuss how you’ll use the interviewee’s data and any data you collect.
  • It’s usually better to avoid asking leading questions. Instead of “How often do you use Snapchat?” ask “Do you utilize instant messaging?” This allows you to learn more about the user because it focuses on what they actually do. The latter assumes that the user is working with Snapchat and simply wants to know how frequently they use it.
  • Keep it concise. If your script is longer than 10 minutes when read aloud then it is probably too long. Your User Interviews ideally, need to last no more than 1 hour and 30 minutes, with the interviewee talking and the researcher listening for most of that time.

Don’t forget that scripts are a helpful resource rather than a holy text. If you come across something intriguing in an interview and there are no questions on the script to pursue it… go ahead and explore it. Modify the script as needed for future applications.

It’s a good idea to schedule your interviews 30 minutes apart, allowing the interviewer time to take more notes and organize their ideas while everything is still recent in their mind.

How Do You Conduct User Interviews?

How Do You Conduct User Interviews

When you’re conducting user interviews, there are a few things to keep in mind. First and foremost, you want to make sure that your users feel comfortable. This means being respectful and professional at all times.

You should also avoid leading questions, as we discussed earlier. User interviews are most useful when analyzed thoroughly for key insights. To achieve this, it is recommended to record all virtual user interviews in order to extract deeper insights, capture all details, and also back up your conclusions and recommendations with evidence to win the buy-in of all stakeholders, such as products, designers, and executives. With tl;dv, you can easily record all Zoom and Google Meet sessions. Use the timestamp feature to highlight key moments in the interview that need more examination and parts with valuable insights. What’s better is that tl;dv has automatically generated transcripts for your recorded meetings allowing you to focus on words uttered without the distraction of video.

Here’s a step-by-step guide to conducting user interviews:

1. Before the user interview begins, introduce yourself and explain the purpose of the conversation. It’s also a good idea to give the user an overview of how the conversation will be conducted. For example, you might say something like “I’m going to ask you some questions about your experience with our product. I may follow up with some clarifying questions, but for the most part, I just want to hear what you have to say.”

2. Start by asking some general questions about the user’s background and their experience with your product. This will help you to get a better understanding of who they are and how they use your product. 

3. Once you’ve covered some basic background information, you can start asking more specific questions about the user’s experience with your product. In particular, you may want to ask about their pain points and what they think could be improved. 

4. Towards the end of the user interview, it’s a good idea to ask the user if they have any suggestions for how your product could be improved. This gives them an opportunity to share their thoughts and ideas, and it also shows that you’re interested in what they have to say. 

5. Finally, thank the user for their time and let them know how they can get in touch with you if they have any further questions or suggestions.

Conducting user interviews can be a great way to get insights into your users’ needs and pain points. However, it’s important to remember that user interviews are just one part of the user research process. You should also consider other methods, such as surveys and focus groups, to get a well-rounded view of your users’ opinions.

Asking strategic questions is a top priority when it comes to user interviews. The type and framing of questions and how they are asked are much more important. In most cases, people are influenced by how a question is asked and this influence could make them give an answer that isn’t as true or unnatural. When you have to depend on customer responses, you have to go the extra mile to ensure that the responses you get will contribute positively to your business growth. The Mom Test was designed by Rob Fitzpatrick to solve the problem. It proposes a simple but efficient way of conducting user interviews using the mom as a potential user. By focusing on more generic questions that bring out the natural ideas of the user, your responses will be better and more useful.

The Mom Test

Questions to Ask During a User Interview

Questions to Ask During a User Interview

When you’re conducting user interviews, there are a few key questions that you should make sure to ask. These questions will help you to understand the user’s needs and pain points, and they’ll also give you some ideas for how your product could be improved.

1. Could you tell me about your experience with our product?

2. What do you think of our product?

3. What are your pain points with our product?

4. What could we do to improve our product?

5. Do you have any other suggestions for how we could improve our product?

6. Is there anything else you would like to share about your experience with our product?

7. Would you be interested in talking to us again in the future?

8. Thank you for your time. How can we get in touch with you if we have any further questions?

Conducting user interviews is a great way to get insights into your users’ needs and pain points. However, it’s important to remember that user interviews are just one part of the user research process. You should also consider other methods, such as surveys and focus groups, to get a well-rounded view of your users’ opinions.

When you’re conducting user interviews, there are a few key questions that you should make sure to ask. These questions will help you to understand the user’s needs and pain points, and they’ll also give you some ideas on how

How to Analyze Your User Interview Data

Once you’ve conducted your user interviews, it’s time to evaluate the data you gathered. This will assist you in identifying any trends or themes in the user feedback, as well as provide some suggestions for how your product might be improved. 

There are a few different ways that you can analyze your user interview data. One method is to simply read through all of the transcripts which tl;dv generates for you automatically and take notes on anything that stands out to you. Another method is to create a coding system, which involves assigning codes to different topics or themes that emerge from the data. Once you’ve coded all of the data, you can then look for patterns and trends in the codes.

Another method for analyzing your user interview data is to utilize a tool like Google Sheets or Excel. You may create a spreadsheet containing all of the user comments and then use the filter function to sort and categorize the information. This might be a useful technique for spotting any patterns or tendencies in the user comments.

Once you’ve analyzed your user interview data, you should take some time to brainstorm ways that you could improve your product based on the user feedback. In some cases, you may find that there are small changes that you can make to improve the user experience. In other cases, you may find that there are bigger changes that you need to make. Either way, user interviews can be a valuable part of the product development process. 

Analyzing data goes with our human tendencies of making quick conclusions. The most important thing to look out for in analyzing your user interviews is to be absolutely certain about your results. This means not jumping to conclusions, not making unnecessary assumptions, and putting the integrity of your findings in jeopardy due to your personal biases. Approach the entire project with an open mind until you have secured irrefutable evidence or reason for your conclusions.

Strategies to Get the Best Out of User Interviews

Strategies to Get the Best Out of User Interviews

Now that we’ve discussed why user interviews are important, let’s talk about how to conduct them. 

Here are a few tips: 

Choose the right format

You can conduct user interviews in person, over the phone, or via chat or email. In recent times, the use of video conferencing through Zoom and Google Meet is helping businesses with small budgets meet their ideal audience and get useful insights from them. These sessions should be recorded so that the team can extract all the key insights and highlights from them. tl;dv is your interview buddy to record, transcribe and highlight key segments of the video. Reviewing transcripts is one of the ways to analyze user opinions. tl;dv makes it easy and automatic. Choose the format of the interview that will work best for you and your users.

Send A User Interview Guide

Once you’ve decided on the format, send your interviewees a user interview guide. This guide should include information on what you’ll be talking about and what you’re hoping to learn. 

Make Sure Your Questions Are Open-Ended

As we mentioned before, user interviews are different from user surveys because they’re usually more open-ended. This means that you’ll want to ask questions that can’t be answered with a simple yes or no. 

Probe Deeper

If you’re not getting the answers you’re looking for, don’t be afraid to probe deeper. Follow up with additional questions until you understand your user’s thought process. 

Let Your User Talk

It’s important to let your user do most of the talking. You want to hear their thoughts and opinions, not yours! User interviews are meant for users, and your only responsibility is to ask the right questions and let them tell you what they think. This helps you not only get the best insights from them but also build rapport and relationships. They will feel heard after your session increasing loyalty. To be able to focus and listen, record all sessions with tl;dv. This will free you up and help you listen at the moment, knowing when to ask a follow-up question instead of simply going through your list of questions till you are done.

Take Notes

Be sure to take notes during the user interview so that you can refer back to them later. You may also want to record the conversation if you think it would be helpful. tl;dv is right there for you when you need to take notes or highlight segments of the video for review later on. It is tiring to review long hours of video. But with tl;dv, you can leave notes with timestamps that allow you to jump to segments that have the best of insights so that you don’t have to watch a full session only for a few minutes of real insights during your analysis stage. 

Thank Your User

After the user interview, be sure to thank your user for their time. This will help to build a good relationship and ensure that they’re willing to provide feedback in the future.

User interviews are an important part of any product development process. By following these tips, you can make sure that you’re conducting user interviews effectively and getting the most out of your users. 

User Interviews Done Better Through Online Meetings

User Interviews Done Better Through Online Meetings

At the beginning of this article, we mentioned user interviews could be held via several media and platforms. The basic tenet is to communicate with your real users and get their feelings and thoughts about your product. 

In the world of digital interviewing, using Zoom, Google Meet, or Microsoft Teams are some of the most convenient ways to conduct user interviews. If you happen to be using them, you can get your work done faster and have a more natural feeling interview with tl;dv, a free browser extension that records and transcribes meetings. 

It is easy to use; all you have to do is click record and the bot will automatically join the meeting and record every bit of it for later detailed review. And oh, tl;dv is free. Install now to conduct better user interviews. 

Conclusion

User interviews are an excellent approach to getting a sense of your customers’ thoughts and feelings about your product. You may use the advice in this article to ensure that you’re doing user interviews successfully and getting the most out of your users. Thank you for taking the time to read this post! Don’t forget to try tl;dv.