A Guide to ‘Voice of the Customer’ Research & Analysis
Your customer is the most important person so being able to nail Voice Of The Customer research is key. Find out WHY and HOW to get it right
Dani Jones
Dani Jones is a UK-based content strategist, writer, and journalist specializing in B2B SaaS, sales, AI tools, and meeting intelligence.
Dani Jones is a UK-based content strategist, writer, and journalist specializing in B2B SaaS, sales, AI tools, and meeting intelligence. She is a member of the UK’s Pro Copywriter network and has had bylines in titles such as VICE, The HuffPost, Metro.co.uk, The Independent, VisitEngland, and Time Out.
She also holds a BA (Hons) in Journalism from the University of the Arts, London. In addition to writing, Dani works in SEO strategy and comes from a background in software and advertising sales. She focuses on balancing solid editorial content with commercial knowledge, creating copy that informs, evaluates, and supports growth. Find Dani on LinkedIn or read more of her work on iNews.
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