In this Salesloft vs. Gong comparison, both platforms stand out as essential tools in a modern sales tech stack, each excelling in its own domain. While both are designed to optimize sales performance, they serve fundamentally different purposes; Salesloft streamlines sales engagement and workflow automation, while Gong delivers deep revenue intelligence and conversation analytics.
Despite some overlap in sales-related functionalities, these tools are not direct competitors:
- Salesloft empowers sales teams to execute and scale outreach with organized sales sequences, ensuring a consistent and strategic approach to engaging prospects.
- Gong focuses on analyzing conversations to provide AI-driven insights that enhance coaching, forecasting, and deal visibility.
In this breakdown, we’ll explore the key differences between Salesloft and Gong across multiple dimensions, including their core functions, integrations, and ideal use cases. By the end, you’ll have a clear understanding of how each tool fits into a sales process, and why many companies choose to use them together rather than picking just one. Keep reading to find out which solution aligns best with your needs.
tl;dr
| Salesloft | Gong | |
|---|---|---|
| Transcription | 15 | 26 🟢 |
| Recording | 13 | 18 🟢 |
| Conversational Intelligence | 14 | 16 🟢 |
| Automation & Integrations | 8 | 10 🟢 |
| Note-taking | 10 | 14 🟢 |
| Security | 10 🟢 | 8 |
| Coaching | 8 | 8 |
| Admin | 4 | 4 |
| Organizational | 10 | 12 🟢 |
| Support | 2 | 2 |
| Revenue Intelligence | 4 | 4 |
| Other | 5 | 6 🟢 |
| Total | 103 | 128 🟢 |
When we put Salesloft and Gong head-to-head, Gong came out on top with a score of 128, surpassing Salesloft’s 103. Gong stands out in key areas such as transcription, recording, and note-taking, making it a powerful tool for sales teams looking to gain deep visibility into their pipeline and coaching strategies.
That said, Salesloft holds its own, particularly excelling in security and offering a robust platform for managing sales engagement workflows. While Gong is designed to provide AI-driven deal intelligence and coaching insights, Salesloft focuses on streamlining outreach, automating follow-ups, and ensuring sales reps stay on track with their engagement strategies.
Ultimately, these tools serve different purposes: Gong is best for revenue intelligence and sales analysis, while Salesloft is ideal for scaling outbound efforts and managing multi-channel prospecting. Salesloft is still able to analyze calls, provide revenue intelligence, and offer sales coaching features, but that’s not its strongest suit. Gong, on the other hand, is a wizard when it comes to conversational intelligence, but it doesn’t offer much in the way of scaling outreach like Salesloft does.
Many companies find value in using both together rather than choosing between them. Keep reading for a detailed breakdown of how they compare across different categories.
Salesloft vs Gong: 12 Factors to Consider While Choosing the Best AI Notetaker
How do we rank?
- We give 2 points to a platform once it is the clear winner or when the capability is equally met by the other.
- We give 1 point when the capability is present, but it’s not a winner.
- We give 0 points when the capability is not present.
Transcription Capabilities
| Salesloft (15) | Gong (26) | |
|---|---|---|
| Transcriptions included | 🟢 Unlimited | 🟢 Unlimited |
| Real-time transcriptions | 🔴 | 🟢 |
| Languages supported | 🟠 +18 | 🟢 +70 |
| Dialects supported | 🔴 | 🟢 |
| Filler word removal | 🔴 | 🟢 |
| Speaker recognition | 🟢 | 🟢 |
| Speaker names | 🔴 | 🟢 |
| Transcribe video/audio uploads | 🟢 | 🟢 |
| Export transcripts | 🟢 | 🟢 |
| Clips from transcript | 🟢 | 🟢 |
| Custom vocabulary | 🔴 | 🟢 |
| Full-Transcript search | 🟢 | 🟢 |
| Edit transcription | 🟢 | 🟢 |
Transcriptions Included
Both Salesloft and Gong offer unlimited transcriptions, ensuring that sales teams can capture every call without worrying about usage limits. This makes both tools reliable options for organizations that conduct a high volume of sales conversations.
Real-time Transcriptions
Gong provides real-time transcription capabilities, allowing users to follow along with conversations as they happen. This is an invaluable feature for live coaching and immediate insights.
Salesloft does not offer real-time transcription, meaning users must wait until a call is processed to review the transcript. This is the first of many differences that reveal why Gong is better suited as a call recording and conversation intelligence software, while Salesloft is better focused on sales engagement and outreach.
Languages Supported
Gong supports transcriptions in over 70 languages, making it a strong choice for global sales teams operating across multiple regions.
Salesloft, by contrast, supports 18+ languages, which, while still useful, may be limiting for companies that engage with a broader multilingual audience.
Dialects Supported
Another area where Gong excels is dialect recognition. Its AI can understand and transcribe regional dialects more accurately, reducing errors caused by accents or localized speech patterns.
Salesloft does not support dialect recognition, which may result in less precise transcripts for certain speakers.
Filler Word Removal
Gong includes automatic filler word removal, helping produce cleaner and more professional transcripts by eliminating unnecessary words like “uh,” “um,” and “like.” This feature improves readability and makes transcripts more useful for sales coaching.
Salesloft does not offer this capability, meaning transcripts will require manual editing to remove filler words. While this feature isn’t essential, it’s certainly beneficial and cuts down on tedious manual work.
Speaker Recognition
Both Salesloft and Gong can identify and differentiate speakers in a conversation, ensuring that transcripts accurately reflect who said what. This is particularly helpful for multi-person sales calls, as it allows teams to track customer responses more effectively.
Speaker Names
Gong goes a step further by allowing users to assign actual names to speakers in transcripts, making it easier to follow along and attribute statements. Gong’s speech recognition software will then automatically know which named speaker has spoken and use their names in the future.
Salesloft lacks this feature, meaning users must manually track which speaker corresponds to which section of the transcript. You can add names manually afterwards, but the transcript isn’t able to do it itself.
Clips from Transcript
Sales teams using either platform can create clips from transcripts, allowing them to highlight key moments from conversations for training, sharing, or deal review. This feature is essential for sales coaching and refining messaging strategies.
Custom Vocabulary
Gong offers a custom vocabulary feature, allowing teams to define industry-specific terms, product names, and unique phrases to improve transcription accuracy.
Salesloft does not have this capability, meaning users working in niche industries may experience more transcription errors.
Edit Transcription
Both platforms allow users to edit transcripts, enabling teams to correct errors, refine messaging, and ensure accurate documentation of sales calls.
Recording Capabilities
| Salesloft (13) | Gong (18) | |
|---|---|---|
| Video platforms | 🟠 Zoom, MS Teams, Google Meet | 🟢 Zoom, MS Teams, Google Meet + more |
| Storage | 🟢 Unlimited | 🟢 Unlimited |
| Records video | 🟢 | 🟢 |
| Concurrent meetings | 🔴 | 🔴 |
| Download recordings | 🟢 | 🟢 |
| Capture slides | 🔴 | 🟢 |
| Viewing analytics | 🟢 | 🟢 |
| Integrated Calendar | 🟢 | 🟢 |
| Recording Editing | 🔴 | 🟢 |
| Reels | 🟢 | 🟢 |
Video Platforms Supported
Gong integrates with Zoom, Microsoft Teams, Google Meet, and additional video platforms (like GoToMeeting, Webex, RingEx, and more). This ensures broad compatibility for various conferencing tools so you can use it regardless of your current web conferencing platform.
Salesloft also supports Zoom, MS Teams, and Google Meet, but lacks the additional integrations that Gong provides, making it slightly less flexible for teams using other meeting platforms.
Concurrent Meetings
Neither Salesloft nor Gong supports recording multiple meetings at the same time, meaning users must schedule recordings carefully or assign different team members to handle overlapping calls.
If your team has a busy call schedule and you need software that records concurrent calls while still providing high quality sales features, you might want to check out tl;dv.
Capture Slides
One major advantage of Gong is its ability to capture slides during presentations, ensuring that key visuals and shared content are preserved in the recording.
Salesloft does not offer this feature, meaning users may need to manually take screenshots or rely on additional tools to retain slide content.
Viewing Analytics
Both Salesloft and Gong provide viewing analytics, allowing users to track engagement with recorded meetings. This feature helps sales teams understand which parts of a call were most relevant to prospects or internal stakeholders.
Recording Editing
Gong offers built-in recording editing, allowing users to trim or modify videos directly within the platform. This is especially useful for sales training, coaching, or creating shareable content.
Salesloft lacks recording editing capabilities, meaning users must export videos and use external tools for modifications.
Reels
Both platforms support Reels, allowing users to create and share key moments from their recorded meetings. This is essential for highlighting critical insights, coaching, or sharing sales wins with the team.
Conversation Intelligence Capabilities
| Salesloft (14) | Gong (16) | |
|---|---|---|
| Single Meeting AI Insights | 🟢 | 🟢 |
| Multi Meeting AI Insights | 🔴 | 🟢 |
| Keyword tracking | 🟢 | 🟢 |
| Sentiment Analysis | 🟢 | 🟢 |
| Key Topic detection | 🟢 | 🟢 |
| Speech Analytics | 🟢 | 🟢 |
| Action item detection | 🟢 | 🟢 |
| Question detection | 🟢 | 🟢 |
Multi-Meeting AI Insights
Gong surpasses Salesloft in this area by providing AI-driven insights across multiple meetings, allowing users to track trends, identify common objections, and analyze overall sales performance. This is super helpful, especially when partnered with Gong’s recurring reports feature which can be used to update managers on a regular basis with updates from all their team’s calls.
Salesloft lacks this feature, meaning users must analyze meetings individually without a broader AI-generated summary of patterns over time.
Keyword Tracking
Both platforms include keyword tracking, enabling sales teams to monitor specific terms or phrases used in conversations. This feature helps in tracking competitor mentions, customer objections, and key product discussions.
Sentiment Analysis
Both Salesloft and Gong provide sentiment analysis, using AI to gauge the emotional tone of conversations. This helps sales reps understand how prospects react to different pitches, objections, and discussions, improving overall communication strategies.
Speech Analytics
Salesloft and Gong both feature speech analytics, analyzing vocal patterns, tone of voice, and pacing to provide deeper insights into how conversations unfold. This can help reps refine their speaking style and improve engagement. It’s a fantastic feature for sales managers to track their reps’ overall sales performance, including specific details like the amount of filler words used and their talk-to-listen ratios.
Automation & Integration Capabilities
| Salesloft (8) | Gong (10) | |
|---|---|---|
| CRM Integrations | 🟢 | 🟢 |
| Email Integrations | 🟢 | 🟢 |
| Zapier Integrations | 🟢 | 🟢 |
| Post-Meeting summary email | 🔴 | 🟢 |
| Schedule Reports | 🟢 Weekly summary email | 🟢 |
CRM Integrations
Both Salesloft and Gong offer CRM integrations, ensuring smooth synchronization with platforms like Salesforce, HubSpot, and other major CRMs. This allows sales teams to log calls, track interactions, and manage deal progress effortlessly within their CRM environment. As both tools feature a lot of CRM integrations, you can be fairly certain that you won’t have to switch up your workflow either.
Zapier Integrations
Both Salesloft and Gong integrate with Zapier, enabling users to connect their sales workflow with thousands of other apps. This is particularly useful for custom automations that extend beyond built-in integrations, helping teams automate repetitive tasks.
Post-Meeting Summary Email
Gong stands out in this category by offering automated post-meeting summary emails, providing key takeaways and action items immediately after a call.
Salesloft lacks this feature, meaning users must manually review and summarize meetings, potentially slowing down follow-up processes.
Scheduled Reports
Both platforms support scheduled reporting, allowing users to receive weekly summaries with key performance insights. These reports help track trends, identify coaching opportunities, and monitor sales activity over time. Gong has slightly more power here because of its ability to analyze multiple meetings at once.
Note-taking Capabilities
| Salesloft (10) | Gong (14) | |
|---|---|---|
| AI Notes | 🟢 | 🟢 |
| Manual notes during calls | 🟢 | 🟢 |
| Tag people in notes | 🟢 | 🟢 |
| Assign tasks | 🟢 | 🟢 |
| AI Tags / Bookmarks | 🔴 | 🟢 |
| Comments | 🟢 | 🟢 |
| Custom Meeting Templates | 🔴 | 🟢 |
Tag People in Notes
Salesloft and Gong both support tagging teammates in notes, making it easy to directly notify relevant colleagues about key takeaways or action items from a meeting. This makes it easy to collaborate on either tool.
Assign Tasks
Both platforms enable users to assign tasks within meeting notes, ensuring follow-ups and action points don’t get lost after the call. This helps sales teams stay organized and accountable.
AI Tags / Bookmarks
Gong takes the lead here by offering AI-powered tags and bookmarks, which automatically identify and categorize key moments in a conversation. It makes it super easy to stay on top of things and keep everything organized.
Salesloft lacks this feature, meaning users must manually highlight important sections. This can make it an unnecessary hindrance to find key details in the future.
Custom Meeting Templates
Gong offers customizable meeting templates, allowing teams to standardize note-taking structures based on their workflow. This helps in maintaining consistency across different calls and can be used to organize meeting notes in a way that’s already familiar to the team.
Salesloft does not have this feature, making note organization less structured. Without custom meeting templates, teams are restricted to the preset meeting summaries offered by Salesloft’s AI.
Security Capabilities
| Salesloft (10) | Gong (8) | |
|---|---|---|
| Data retention | 🟢 No expiry | 🟢 |
| SOC2 Compliant | 🟢 | 🟢 |
| SAML-based SSO | 🟢 | 🟢 |
| GDPR Compliant | 🟢 | 🟠 Partial |
| EU AI Act Compliant | 🔴 No due to Sentiment Analysis | 🔴 No due to Sentiment Analysis |
| Uses your data to train AI | 🟢 (No, your data is kept private) | 🟠 Yes, its opt-in |
| Private storage | 🔴 not disclosed | 🔴 not disclosed |
| Anonymized sensitive data sent to LLMs | 🔴 not disclosed | 🔴 not disclosed |
| Meeting data chunking and randomizing | 🔴 not disclosed | 🔴 not disclosed |
| BAA with LLM providers | 🔴 not disclosed | 🔴 not disclosed |
| 0-day data retention policy with vendors | 🔴 not disclosed | 🔴 not disclosed |
Data Retention
Salesloft guarantees no expiry on data retention, meaning your transcripts and recordings remain available indefinitely. Gong provides up to 3 years of data retention by default, with the option for data in the company library to be preserved indefinitely until manually deleted. Both platforms cater to organizational needs regarding data longevity.
GDPR Compliance
Salesloft is fully GDPR compliant, ensuring it meets EU data privacy regulations.
Gong also complies with GDPR. It employs various tools and certifications like ISO 27701 and ISO 27018. However, Gong’s GDPR compliance includes certain limitations that may raise concerns for businesses handling sensitive EU customer data.
EU AI Act Compliance
Neither platform complies with the EU AI Act due to the use of sentiment analysis, which involves interpreting emotions. This is a potential regulatory concern and so it’s incompatible.
If you’re looking for an EU AI Act compliant tool that you can feel confident using with EU-based customers, you might want to look at tl;dv. You can see how it squares up to Gong in our tl;dv vs Gong article.
Uses Your Data to Train AI
Salesloft does not use customer data for AI training, keeping all data private.
Gong, on the other hand, offers an opt-in AI training program, which means that user data can be used to improve its AI models if consent is given.
Anonymized Sensitive Data Sent to LLMs
Neither platform provides clarity on whether anonymized data is shared with large language models (LLMs), which could impact privacy considerations.
BAA with LLM Providers
Neither platform discloses whether they have a Business Associate Agreement (BAA) with their LLM providers, which would ensure strict compliance with data privacy regulations, especially for healthcare and financial services. Without this, there’s a tinge of uncertainty regarding both platforms.
0-Day Data Retention Policy with Vendors
There is no information on whether either platform has a zero-day retention policy with third-party vendors. This means it’s unclear how long external services hold onto sensitive meeting data.
Coaching Capabilities
| Salesloft (8) | Gong (8) | |
|---|---|---|
| Playbooks Scorecards | 🟢 | 🟢 |
| Custom Playbooks | 🟢 | 🟢 |
| Template Playbooks | 🟢 | 🟢 |
| Objection Handling | 🟢 | 🟢 |
While this sounds like a Gong-focused section, Salesloft not only holds its own, but matches Gong tit for tat on every sales coaching feature. This is where the main overlap between the two tools becomes more apparent: both record, transcribe, and analyze your calls, with sales features like:
- Playbooks Scorecards.
Both platforms offer scorecards, allowing managers to evaluate sales calls against predefined criteria. This helps in identifying coaching opportunities and tracking rep improvement. - Custom Playbooks.
Sales teams can create tailored playbooks on both platforms, ensuring that training materials align with unique business strategies and sales methodologies. - Template Playbooks.
For teams looking for ready-to-use coaching frameworks, both Salesloft and Gong provide pre-built template playbooks that can be easily customized. - Objection Handling.
Both platforms offer real-time and post-call objection handling insights, helping reps learn how to navigate customer concerns effectively.
Despite these similarities, it’s important to keep in mind that Gong is primarily for conversational intelligence. It’s built to extract insights from sales calls so teams can use them to enhance revenue growth. Salesloft, on the other hand, is designed to automate sales workflows and outreach.
Admin Capabilities
| Salesloft (4) | Gong (4) | |
|---|---|---|
| Apply auto-record of all meetings in the team members’ calendar | 🟢 | 🟢 |
| Apply auto-share of meetings recorded by team members | 🟢 | 🟢 |
| Prevent Deletion | 🔴 | 🔴 |
| Admin rights over all recordings | 🔴 | 🔴 |
Apply Auto-Record of All Meetings in the Team Members’ Calendar
Both platforms allow automated recording for all meetings scheduled in team members’ calendars, ensuring that no important conversation is missed.
Apply Auto-Share of Meetings Recorded by Team Members
Salesloft and Gong both enable automatic sharing of recorded meetings, making it easy for managers and colleagues to review and collaborate on sales calls without manual intervention.
Prevent Deletion
Neither Salesloft nor Gong offers admins a way to prevent users from deleting recordings. This could pose a risk for compliance and record-keeping. It means that users can delete their call recordings, either accidentally or intentionally, leading to many unwanted situations. It can be a nightmare for compliance teams once recordings start vanishing.
Admin Rights Over All Recordings
Admins do not have full control over all team recordings on either platform, meaning they cannot manage, edit, or oversee all recorded content centrally. This is a feature that is somewhat expected for an enterprise-scale sales platform, yet it’s absent on both tools.
Organizational Capabilities
| Salesloft (10) | Gong (12) | |
|---|---|---|
| Team Workspaces | 🟢 | 🟢 |
| Meetings Library | 🟢 | 🟢 |
| Smart Filters | 🟢 | 🟢 |
| Global Search | 🟢 | 🟢 |
| Search within meetings | 🟢 | 🟢 |
| Folders | 🔴 | 🟢 |
Team Workspaces
Both Salesloft and Gong provide dedicated team workspaces, enabling collaboration, organization, and shared access to important meeting data. This is the central hub where teams will access the platform.
Meetings Library
Salesloft and Gong offer a meetings library, ensuring that all recorded conversations are stored in an easily accessible archive for future reference and training.
Smart Filters
Both platforms allow users to filter through meetings efficiently, making it easier to find relevant conversations based on different criteria such as date, participants, or topics. This makes finding long-lost conversations a breeze. Simply search a keyword, participant, or topic that you discussed and you’ll find the relevant call with all its notes, summaries, and collaborative comments.
Folders
Unlike Salesloft, Gong allows users to organize meetings into folders, making it easier to categorize and manage recorded conversations based on teams, topics, or specific projects. This gives Gong the upper hand in terms of organizing meeting recordings.
Support Capabilities
| Salesloft (2) | Gong (2) | |
|---|---|---|
| Support in Free Plan | 🔴 Not applicable as no free plan | 🔴 Not applicable as no free plan |
| Priority Support | 🟢 | 🟢 |
Support in Free Plan
Neither Gong nor Salesloft provide users with a free plan, so neither of them have any free support available.
Priority Support
In the paid plans, however, both Salesloft and Gong provide priority support, ensuring users get answers to any queries they have quickly and efficiently.
Revenue Intelligence Capabilities
| Salesloft (4) | Gong (4) | |
|---|---|---|
| Forecasting | 🟢 | 🟢 |
| Deal execution | 🟢 | 🟢 |
Both Salesloft and Gong offer key revenue intelligence features, including:
- Forecasting. Uses AI-driven insights to predict revenue outcomes, helping sales teams proactively address risks and optimize their pipeline.
- Deal Execution. Provides visibility into deal progress, highlighting risks, stalled opportunities, and key buyer interactions to improve win rates.
While both platforms provide these capabilities, Gong is hyper-specialized in revenue intelligence, using advanced AI-driven insights to help teams analyze pipeline health, detect risks, and optimize deal execution.
On the other hand, Salesloft focuses more on sales automation and outreach, making it an excellent choice for teams looking to streamline prospecting, engagement, and follow-ups while still benefiting from core revenue intelligence features.
If your priority is deep deal analytics and forecasting accuracy, Gong is likely the stronger choice, whereas Salesloft excels in end-to-end sales engagement.
Who Is It For?
| Salesloft (5) | Gong (6) | |
|---|---|---|
| G2 Rating | 🔴 4.5 | 🟢 4.8 |
| Ease of set up | 🟠 Fairly easy to learn, but requires a sales call and onboarding | 🟠 Hard, requires a lot of technical input and set up |
| Localized platform | 🟢 4 languages | 🟠 Limited, website appears to have 3 |
| Best suited for whom | 🟢 SMB Sales | 🟢 Large Enterprises |
Salesloft is best suited for small and mid-sized sales teams that need a streamlined sales engagement platform. It focuses on automating outreach, follow-ups, and engagement tracking, making it an excellent choice for businesses that prioritize scaling prospecting efforts and improving rep productivity. With a user-friendly interface, easier setup, and support for multiple languages, Salesloft is a great option for teams looking for a plug-and-play sales engagement solution with built-in revenue intelligence.
Gong, on the other hand, is built for large enterprises that require deep conversation intelligence, deal analytics, and forecasting capabilities. While it has a steeper learning curve and a more complex setup, it excels at analyzing customer interactions, identifying deal risks, and providing AI-driven coaching insights. It also scores a whopping 4.8/5 on G2 (from over 6,000 reviews!) compared to Salesloft’s 4.5/5. If a company needs to optimize its entire sales process using data-driven insights, Gong offers superior AI and analytics capabilities, but requires technical resources and onboarding.
For companies that can afford both tools, Salesloft and Gong are highly complementary. Salesloft excels in front-end sales engagement, automating outreach and pipeline management, while Gong provides the intelligence needed to refine sales strategies, improve coaching, and maximize deal success. Together, they create a powerful end-to-end sales solution: Salesloft driving outreach and pipeline growth, while Gong ensures sales teams are closing deals as effectively as possible.
However, it might make more sense to partner a tool like Salesloft with a more versatile (and affordable) AI meeting assistant, like tl;dv.
Verdict: Salesloft vs Gong – Which One Is the Best?
| Salesloft | Gong | |
|---|---|---|
| Transcription | 15 | 26 🟢 |
| Recording | 13 | 18 🟢 |
| Conversational Intelligence | 14 | 16 🟢 |
| Automation & Integrations | 8 | 10 🟢 |
| Note-taking | 10 | 14 🟢 |
| Security | 10 🟢 | 8 |
| Coaching | 8 | 8 |
| Admin | 4 | 4 |
| Organizational | 10 | 12 🟢 |
| Support | 2 | 2 |
| Revenue Intelligence | 4 | 4 |
| Other | 5 | 6 🟢 |
| Total | 103 | 128 🟢 |
In this Salesloft vs Gong showdown, Gong comes out on top, scoring 128 points compared to Salesloft’s 103. Gong takes the edge in transcription, recording, conversation intelligence, automation & integrations, note-taking, organizational features, and other AI-powered capabilities, making it the go-to platform for large enterprises that prioritize deep sales insights, coaching, and revenue intelligence.
That said, Salesloft holds its own as a powerful sales engagement platform, excelling in security and ease of use while offering a more streamlined setup. It’s an ideal choice for SMBs and mid-market sales teams that need a robust automation tool for outreach, pipeline management, and sales acceleration without the complexity of Gong’s deep analytics.
Ultimately, the best choice depends on your needs. If you want an all-in-one sales intelligence powerhouse with deep analytics, Gong is the clear winner. But if your team prioritizes outreach automation, engagement tracking, and a simpler workflow, Salesloft is the better fit. For organizations that can afford both, Salesloft + Gong together create a powerhouse sales tech stack, covering both front-end sales execution and back-end revenue intelligence for a complete sales optimization strategy.
