When it comes to pitches, an average salesperson wings it, a decent salesperson plans, and a great salesperson plans like their life depends on it.
We’re gonna show you how to be a great salesperson and make perfect pitches without pointing a gun to your head. In fact, the real work comes from simply clicking a button: record.
The Number One Secret to Great Pitches: Record Your Calls
Call recording is an indispensable tool if you want to increase your pitch to conversion ratio. If used correctly, your previous recordings will help you plan and execute the perfect pitch. So how do you use your call recordings correctly, you ask?
Sit back, relax, and get ready to bask in the near-endless benefits of call recordings. Here are just nine of them…
1. Improving Pitch Content
The most important thing in a good pitch is content. You can be the best speaker in the world but if you’ve got nothing to talk about then people are gonna switch off pretty quickly.
By recording your calls, you can review them later to analyze the content of your pitch. This allows you to identify strengths and weaknesses in your presentation, giving you a way of fine-tuning your message for future pitches.
Be sure to take notes of the points that resonated well with your prospect so that you can reuse them, but also areas where you can improve your delivery.
2. Understanding Customer Needs
Listening to recorded calls lets you understand your customer’s pain points on a deeper level. Anything you missed the first time will become glaringly apparent. Not only can this help you with topics to approach in future calls, but it can also help you increase your attention during the call. Sometimes salespeople switch off to the prospect’s needs, even for just a moment, and that’s going to cost potential clients.
This benefit is twice as powerful if you’re about to call the same prospect again. It will help you tailor your pitch to their specific needs and position your product as the solution to their problems.
With tl;dv, you can record your meetings and get free transcripts with highly accurate speaker recognition as soon as the call ends. With this, you can scan the transcript or easily search for keywords so that you can comprehend your client’s needs at the deepest level.
3. Learning From Successful Pitches
Best way to replicate winning strategies? Record them and then rewatch them to pick out what worked exactly. When you use tl;dv to record your meetings, you automatically create a meeting library. From here, you can organize your meetings to find the winners, creating clips, reels and highlights out of your successful pitches so that your entire team can learn what works.
Make notes to identify the most successful strategies and techniques, ones where the prospect really resonated or you can visibly see a shift in their mindset, and then replicate them in your future pitches.
4. Identifying Areas of Improvement
Don’t dismiss your unsuccessful pitches entirely. While it’s good to focus on the positives as a way of encouraging and boosting confidence, it’s also important to keep track of what doesn’t work. By doing this, you can identify areas of improvement and actively work on them.
If you faltered under pressure, or wobbled under too many objections or challenges, this is the place to evaluate them. How can you react differently next time? What can you change about your body language, the length of pause you take, the consideration you give to the prospect’s opinions?
Study these areas hard. While repeating successful strategies is relatively easy, identifying and replacing unsuccessful strategies can be a lot harder because of our own personal blind spots. Use tl;dv to see through your blind spots on a rewatch.
5. Training and Coaching
Call recordings are excellent tools for training and coaching team members. Whether they be calls from actual pitches or internal calls between team members, they’re an invaluable resource when onboarding new employees.
Reviewing previous calls with your new employees allows you to show them from the get-go what works and what doesn’t – what kind of brand you are.
It can also be used to continue the coaching process for all team members. What better way to review performance than by rewatching sales calls? This allows you to provide detailed feedback and even link directly to the moment you’re referring to with tl;dv’s intuitive timestamping feature. Reviewing calls helps to improve pitch delivery, communication skills, and areas for improvement.
6. Building Confidence
Is there a bigger confidence-booster than watching a previous pitch where you completely slayed? Watching and listening to your past performances before an important call is an excellent way to get the shoulders down and the head up. You’ve done it once, and you can damn-well do it again.
After all, confidence is a crucial aspect of a compelling pitch. Without confidence in yourself and your product, you’re not gonna sell anything. Prospects can subconsciously detect confidence with their eyes closed.
By reviewing successful meetings, you can stride into your new conversation with a positive mindset and an unstoppable sense of self-belief.
7. Legal and Compliance Purposes
Depending on your industry, you may have to record your meetings for legal reasons. By setting up your call recording with tl;dv, you can adhere to the regulations while focusing on your pitch without worries.
It’s also worth noting that tl;dv gives an AI summary at the end of each call so you can check out all the key points in a summarized form!
8. Avoiding Misunderstandings
During live meetings, important details and nuances are often missed. Call recordings provide an opportunity to go back and ensure that you’ve accurately understood your prospects’ needs and requirements, helping you avoid misunderstandings that could affect your pitch.
This is particularly effective if you have another call coming up with the same prospect. You can make sure you’re on the same page.
Similarly, if there is some kind of action that either party is due to take after the call, the recording will be able to put you on the same page if you weren’t already (and let you reflect on why you weren’t so you can correct the communication issue in your next pitch). After a call with tl;dv, both parties receive an email with a summary and automatically generated AI notes, along with any timestamps created during the meeting. This makes it easy to stay on the same page.
9. Keeping Detailed Records
Call recordings act as a historical record of conversations, ensuring you have accurate and detailed information about each interaction. This can be helpful for follow-ups, tracking progress, and maintaining a comprehensive overview of your sales or marketing efforts.
As mentioned earlier, tl;dv comes with a meeting library that allows you to easily organize your meetings in one place. If you’re doing user research, it acts as a great UX research repository. If you’re doing sales calls, it’s like a gift from the heavens.
Share Your Insights
Another great thing about recording your calls is that your insights can be shared with the product team to increase the strength of the product. In the end, this is going to help sales reps sell better!
Many people use tl;dv for this exact reason! It’s an excellent product research tool in its own right, but when partnered with sales calls, it kills two birds with one stone.
Start Recording Your Calls Today
tl;dv doesn’t mess around. There’s no need to commit to paying anything before starting. In fact, the vast majority of features are 100% free. You can record, transcribe, and translate an unlimited amount of video calls starting today if you want. It takes mere moments to get set up.
And remember, the earlier you start recording your sales pitches, the more recordings you’ll have in your library and the more the benefits compound.
