What questions to ask during the interview session

Top 10 User Experience (UX) Research Interview Questions To Ask Users

User experience research is essential for understanding how users interact with your product. By asking the right questions, you can gather valuable insights that can help you to improve your user experience. This blog post will explore the top ten user experience research interview questions to ask users. We will also provide tips on using these questions effectively in your research interviews. So, let’s get started!

What Are User Interviews?

What Are User Interviews And Why Are They Important

Before we dive into the questions, let’s briefly define user interviews. User interviews are a type of user research that involves talking to users about their needs, goals, and motivations. They are typically conducted one-on-one but can also be done in a group setting physically or virtually through video conferencing apps like Zoom and Google Meet. Whether your user interviews are held virtually or physically, we recommend you always record all sessions. With Zoom and Google Meet, you can use tl;dv to record your interviews, take notes and get automated transcripts for evidenced-based research. 

The goal of user interviews is to understand how real people use your product or service in the context of their everyday lives and recording sessions will help you extract deep-rooted insights even after the interview sessions are over.

User interviews are an important part of the user experience research process because they provide first-hand insights into how users think and feel about your product. When done well, user interviews can help you to identify user needs and pain points, understand user workflows, and generate new ideas for product features or design improvements.

Now that we’ve got that out of the way let’s move on to the questions!

10 User Experience (UX) Research Interview Questions To Ask Users

What is a User Interview
  1. What Are Your Primary Goals For Using This Product?

Goals are what users want to achieve when they use your product. By understanding users’ goals, you can design features and user flows to help them achieve those goals.

  1. How Often Do You Use This Product?

Asking users about their frequency of use can help you to understand how important your product is to them. For example, if users only use your product occasionally, you may need to design for a different user experience than if they use it daily.

  1. What Tasks Do You Use This Product To Accomplish?

Tasks are the specific actions that users take in order to accomplish their goals. By understanding the tasks users perform, you can design user flows that help them complete those tasks more easily.

  1. How Easy Or Difficult Is It To Use This Product?

Ease of use is an important metric for user experience. If users find your product difficult to use, they may be less likely to use it or recommend it to others.

  1. What Do You Like/Dislike About This Product?

Knowing what users like and dislike about your product can help you focus your efforts on the most important areas to them.

  1. What Frustrates You About This Product?

We all have frustrations with the products we use. By understanding what frustrates users, you can identify areas where you can make improvements.

  1. Are There Any Features That You Feel Are Missing From This Product?

Features are the specific functionality that users can take advantage of in your product. If users feel like they are missing features they need, you may need to consider adding them.

  1. If You Could Change One Thing About This Product, What Would It Be?

This question can help you to identify user needs that are not being met by your product. If many users mention the same thing, it may be worth considering a change.

  1. Would You Recommend This Product To A Friend Or Colleague? Why Or Why Not?

Recommendations are a key metric for user experience. If users are not recommending your product to others, it may be an indication that there is room for improvement.

  1. Do You Have Any Other Comments Or Suggestions About This Product?

User comments and suggestions are always valuable for user experience research. By giving users an open-ended opportunity to provide feedback, you may uncover insights you would not have otherwise discovered.

Bonus Question: Is there anything else you’d like to share about your experience with this product?

These are just a few user experience research questions that you can ask users to gather valuable insights. Remember, the goal is to understand how real people use your product or service in the context of their everyday lives. By asking the right questions, you can gain a deep understanding of your users’ needs and pain points and use that information to improve your user experience.

How To Ask UX Interview Questions

Strategies to Get the Best Out of User Interviews

1. Make Sure You Are Prepared.

Before you start interviewing users, make sure that you are prepared. This means having a list of questions ready and any materials you need (e.g., user flows, prototypes, etc.). Beyond a list of questions, preparing for a user interview means having your interview guide ready, your team present, and your necessary tech stack ready to rock and roll. Is your guide explicit enough to cover all topics and flexible to allow users fully express themselves? How do you plan to ask your questions? Are your video conferencing tools fully set up for the interview? (it is recommended to record sessions with tl;dv to make your research much easier). Have users already signed an agreement to undertake the interview? There are lots of other things, but these few questions should get you started.  

2. Build Rapport With Your Interviewees.

Put your interviewees at ease by building rapport with them. This will help them to feel more comfortable sharing their thoughts and experiences with you. Building rapport does not only help the interview, it also helps you win over users by developing relationships with them through the user interviews and your question design plays a good part in this. Another factor in building relationships with users is whether they feel heard or not after an interview session. That is another reason why you need to record sessions. It helps you focus entirely on the user and help drive the conversion, giving them your full attention. You are able to read their facial expressions, listen intently and basically be more present. And when you do these, they would feel listened to. tl;dv can help you not only record, but also capture those moments of emotion which can then be chopped up into β€œinsight videos” when there is the need to share certain insights with other teams in your development process.  

3. Be Flexible.

Be prepared to deviate from your list of questions if the conversation goes in a different direction. The goal is to understand your users’ needs, so don’t be afraid to explore new areas. Having a flexible user interview plan is the way to go here. No matter what, user interviews rarely go as planned and no two interviews are the same, even with the same interviewer and set of questions. The aim is to be ready to take the user and what they say and use that to direct the conversion. Ask follow-up questions and always show empathy. 

4. Be Respectful.

Remember, you are asking people to share their thoughts and experiences with you. Be respectful of their time and opinions. 

5. Follow Up.

After the interview, be sure to follow up with your interviewees. Thank them for their time, and let them know how you will be using the information they shared with you. 

How to Prepare for User Experience (UX) Research User Interview

How to Prepare for a User Research Interview

User experience (UX) research user interviews are a great way to gather insights into how your users think and feel about your product. But before you can conduct user interviews, you need to prepare. Here are a few tips to help you get started:

Define Your Goals.

Before you can prepare for user interviews, you need to define your goals. What do you hope to learn from your user interviews? What specific data are you looking for? By defining your goals ahead of time, you can ensure that your user interviews are focused and collect the data you need.

Choose The Right Questions.

Choosing the right questions is crucial for user interview success. You want to choose questions that will help you to achieve your goals, but you also want to avoid asking leading or biased questions. Once you’ve chosen your questions, test them out on a few people before you conduct user interviews with your users.

Set Up An Interview Guide.

An interview guide is a document that outlines the goals and objectives of your user interview and the specific questions that you will ask. Having an interview guide will help ensure that all of your user interviews are conducted consistently and that you collect the data you need.

Recruit The Right Participants.

When recruiting participants for your user interviews, it’s important to consider who your target users are and how many users you need to speak to in order to get reliable data. Once you’ve identified your target users, you can use a variety of methods to recruit them, such as online user forums, user groups, or social media platforms. If you are interviewing already existing users, you could simply reach out to them. But if you are looking to interview people who are not yet users, you can use services like User Interviews to recruit users. If you don’t have the budget for such tools, you can use Linkedin to perform a manual cold outreach to potential participants based on your required demographics. 

Create A Comfortable Environment.

Creating a comfortable environment for your user interviews is important for two reasons: first, it will help put your participants at ease; second, it will encourage them to be more open and honest with you. To create a comfortable environment, make sure that you have a quiet place to conduct the interview (free from distractions like email notifications or phone calls) and provide any necessary materials in advance (such as an interview guide). Also, make sure your video conferencing tools are working properly, and you are recording with tl;dv. Get a good spot with a good internet connection to prevent breaks. 

Be An Active Listener.

One of the most important things you can do during a user interview is to be an active listener. This means that you should pay close attention to what your participants are saying and ask follow-up questions if necessary. In addition, being an active listener will help you to gather more detailed and accurate data from your user interviews.

Take Good Notes.

Taking good notes during user interviews is essential for two reasons: first, it will help you to remember what was said, and second, it will allow you to go back and review the data later on. The recording has a much greater effect as you are able to analyze user research data much more than notes. When taking notes, make sure to write down any quotes or specific comments that stand out to you and any insights or observations you have. tl;dv gives you the flexibility of not only capturing the video of the user interview session, but it also allows you to write notes which are time-stamped against the video allowing you to quickly jump to sections of your interview without wasting time on skipping till you get there. Also, tl;dv automatically generates transcripts in addition to your self-created notes. If you want to color-code your transcripts, no need to pay for extra transcription services!

User interviews are a valuable tool for user experience research. By asking the right questions, you can gather valuable data that can help you to improve your user experience.


Asking the right questions is essential for user interview success. In this blog post, we’ve outlined the top 10 user experience research questions that you should ask users in order to gather valuable data. We’ve also provided tips on how to prepare for user interviews and how to take good notes. So, what are you waiting for? Get out there and start conducting user interviews. Remember to record all sessions with tl;dv for free!