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AI Sales Coaching Platform for Sales Teams
See how reps handle discovery, objections, qualification, and buyer conversations, then coach the moments that need work.
tl;dv brings call recordings, playbook monitoring, objection handling, speaker insights, and rep feedback into one sales coaching platform, so managers can review performance without sitting through every meeting.
Coach from the calls your team is already having
Sales coaching gets more useful when the feedback is tied to what actually happened in the conversation.
tl;dv records and transcribes sales meetings, then gives managers a way to review how reps performed against the team’s playbooks, where objections came up, how the conversation was handled, and which moments are worth going back to.
Playbook Monitoring
See how consistently reps follow the questions and behaviours your sales process depends on.
Track where reps regularly miss parts of the playbook, then go back to the call behind the result.
Objection Handling
See which objections keep coming up and how reps respond to them.
Managers can compare responses across calls and coach the moments where the rep could have handled the objection differently.
Speaker Insights
Review talk time, questions, monologues, filler words, and speaking pace without listening to every call from start to finish.
The numbers give managers somewhere to look. The call gives them the context.
Coach against MEDDIC or your own sales Playbook
Your coaching should match the way your team sells.
tl;dv’s Coaching Hub includes MEDDIC as a built-in sales playbook, and teams can also create their own playbooks for discovery, demos, qualification, negotiations, or any other part of the sales process.
Choose the framework that fits
Optimise performance against a playbook. In Sales? Choose from a library of proven frameworks like BANT or MEDDICC, or craft your unique guidelines.
Improve objection handling across the team
See which objections come up most often, compare how reps respond, and coach the moments where a stronger response could move the deal forward.
tl;dv can surface objection patterns across calls, so managers can see where reps are handling common concerns well and where the response starts to break down.
Coach each deal stage differently
CRM-Aware Coaching
A discovery call and a negotiation call should not be reviewed against the same expectations.
With HubSpot connected, tl;dv can tag recorded meetings with the participant’s CRM deal stage. Those tags can then be used to filter the Library, Coaching Hub, and automated AI Reports, while meeting templates can also be selected based on deal stage.
Discovery
Pain, qualification, questions and listening
Evaluation
Decision criteria, stakeholders and differentiation
Demo
Relevance, value articulation and buyer engagement
Negotiation
Objections, pricing and concessions
Closing
Commitments, procurement and next steps
Keep coaching tied to what the rep was actually trying to achieve at that point in the deal.
Track how well your team follows the Playbook
Evaluate individual and team performance against each framework, enabling targeted coaching and strategy adjustments to drive peak sales performance.
Find the calls that need a closer look
Use playbook gaps, recurring objections, and speaker insights to spot calls that need attention, then jump straight into the conversation behind the signal.
See analytics for every voice in your meetings
Dive into a wealth of data points to reveal who’s dominating the dialogue as well as the overall engagement and efficiency of your team’s meetings.
Keep sales coaching connected to the CRM
Send buyer details, deal stage, summaries, and next steps into CRM workflows so coaching stays connected to the deal after the call ends.
Leave feedback where it matters most
Improve your team’s performance by leaving feedback public or individual feedback on meeting moments that could have been handled differently.
Turn strong calls into sales training
Improve your team’s performance by leaving feedback public or individual feedback on meeting moments that could have been handled differently.
Susana de Sousa
CS Director, Loom
Your questions on AI Sales Coaching, explained
What is a sales coaching platform?
A sales coaching platform helps managers review rep performance, identify coaching opportunities, and reinforce sales behaviours using data from calls, meetings, and other sales interactions.
What is AI Coaching?
AI coaching focuses on enhancing individual and team performance, communication skills, and meeting efficiency through the analysis of meeting-related data.
This innovative approach leverages AI technologies to process various forms of data—such as meeting transcripts, video recordings, participant engagement, and feedback—to provide actionable insights and personalized coaching.
Here’s how it works:
Key Features
Speech and Language Analysis: AI can analyze speech patterns, language use, and communication styles to provide feedback on how clearly and effectively participants convey their messages. This includes assessing tone, pace, clarity, and the use of filler words.
Engagement and Participation Tracking: AI tools can evaluate the level of engagement and participation of meeting attendees, identifying who contributes most frequently and who might need encouragement to speak up more often.
- Action Item and Decision Tracking: AI can automatically identify and compile action items, key decisions, and highlights from meetings, ensuring that important information is captured and followed up on.
What is the difference between sales coaching and sales training?
Sales training usually teaches a skill, methodology, or process at a specific point in time. Sales coaching is ongoing and focuses on how reps apply those skills in actual conversations and deals.
What are the benefits of AI Coaching?
AI Coaching offers several benefits to individuals and organizations, such as personalised feedback for improvement, of meeting outcomes, enhancing meeting efficiency or improve collaboration and team dynamics.
Here’s a breakdown:
Personalized Feedback for Improvement: Individuals can receive personalized suggestions on how to improve their communication skills, engagement levels, and how effectively they contribute to meetings.
Enhanced Meeting Efficiency: Teams can learn how to conduct meetings more efficiently, reducing time spent on unnecessary topics and ensuring that meetings are productive and goal-oriented.
Improved Collaboration and Team Dynamics: Insights into team interactions and dynamics can lead to better understanding among team members, improved collaboration, and more effective conflict resolution.
Data-Driven Decision Making: By analyzing meeting outcomes and discussions, teams can make more informed decisions, ensuring that they are based on a comprehensive understanding of the discussions and consensus reached during meetings.
Who can benefit from AI Coaching?
Within an organization, AI coaching can serve both teams and managers by offering tailored guidance and insights designed to optimize performance, enhance communication, and streamline processes.
Here’s how different teams can benefit, along with the dual advantages for both teams and managers:
Sales Teams
- AI Coaching Applications: Analyze sales calls and sales meetings.
- Benefits: Enhances sales techniques – objection handling and negotiation skills, boosts conversion rates, and personalizes customer interactions, leading to increased revenue and customer satisfaction.
Customer Success Teams
- AI Coaching Applications: Customer success calls (customer onboarding, business reviews, upsell/cross sell).
- Benefits: Improves customer handling and negotiation skills. Enhances service delivery, and ensures customers achieve their desired outcomes with the product or service, fostering long-term customer relationships.
Marketing Teams
- AI Coaching Applications: Analysing meeting data from customer interview calls.
- Benefits: Increases efficacy of customer research calls.
Product Teams
- AI Coaching Applications: Analysing meeting data from customer research calls.
- Benefits: Improves User Research efficiency while conducting customer interviews.
Leadership Teams
- AI Coaching Applications: Customer calls from Sales and CS teams.
- Benefits: Improves leadership oversight, decision-making, enhances organizational agility and resilience, and fosters a culture of continuous improvement and innovation across the organization.
Serving Equally Across Teams
- Personalized Insights and Development: Tailors coaching to the unique needs and objectives of each team, supporting skill development and performance improvement at both the individual and team levels.
- Enhanced Collaboration and Synergy: Identifies opportunities for cross-functional collaboration, ensuring that teams are aligned in their goals and strategies, which is particularly important for Product, Marketing, and Sales teams.
- Objective Performance Metrics: Offers a neutral, data-driven perspective on performance, helping teams set realistic goals and measure progress effectively.
- Strategic Alignment: Ensures that all teams are aligned with the overarching organizational strategy, facilitating a cohesive approach to achieving business objectives.
- Continuous Learning and Adaptation: Encourages a culture of learning and innovation, with AI coaching providing ongoing feedback and insights, allowing teams to adapt quickly to market changes and internal challenges.
AI coaching can significantly contribute to the efficiency, effectiveness, and success of Sales, Customer Success, Marketing, Product, and Leadership teams by providing personalized, data-driven insights and recommendations. This approach not only enhances individual and team performance but also aligns efforts towards achieving the strategic goals of the organization.
Which AI Coaching platform is best for businesses?
The “best” AI coaching platform for businesses depends on your specific goals, like employee development, performance management, leadership training, or team dynamics.
When considering the best AI coaching platforms for businesses, traditional solutions like BetterUp, CoachHub, and Sounding Board often come to mind. These platforms offer structured coaching programs, often involving human coaches, to support leadership development and employee growth.
However, tl;dv has emerged as a compelling alternative in the AI coaching landscape, particularly for organizations seeking to enhance meeting productivity and sales performance through AI-driven insights.
tl;dv: AI-Powered Coaching Through Meeting Intelligence
While tl;dv is primarily known as an AI meeting assistant that records, transcribes, and summarizes video calls, it also offers features that align with AI coaching objectives:
- AI Coaching Hub: Provides a dashboard to evaluate team performance, offering tools like speaker insights, playbook monitoring, and objection handling analysis.
- Sales Playbook Integration: Allows teams to align feedback with frameworks like BANT or MEDDICC, facilitating structured coaching sessions.
- Objection Handling Guides: Offers consistent responses and reinforces training through real-life examples, enhancing sales effectiveness.
- AI-Generated Scorecards: Highlights key strengths and areas for improvement based on recorded calls, supporting performance improvement.
- Multi-Meeting AI Insights: Aggregates data across multiple meetings to identify trends and provide actionable recommendations.
These features position tl;dv as a versatile tool that not only enhances meeting efficiency but also supports continuous learning and development within teams.
When to Choose tl;dv for AI Coaching
Consider tl;dv if your organization:
- Conducts frequent virtual meetings and seeks to derive coaching insights from them.
- Aims to improve sales performance through structured playbooks.
- Desires an AI-driven solution that integrates seamlessly with existing tools like CRM systems and collaboration platforms.
- Prefers a scalable and cost-effective alternative to traditional coaching platforms.
In summary, while traditional AI coaching platforms offer structured programs with human coaches, tl;dv provides a modern, AI-driven approach to coaching by transforming meeting data into actionable insights, making it a valid and innovative alternative for businesses seeking to enhance team performance and productivity.
Can tl;dv work with our existing sales methodology?
Yes. Teams can coach against built-in sales frameworks or create custom playbooks around their own qualification process, call structure, or sales methodology.
Does tl;dv integrate with CRMs?
Yes. tl;dv supports CRM workflows with tools including HubSpot and Salesforce. Meeting information such as buyer details, deal stage, summaries, and next steps can be sent into CRM workflows after the call. You can check the available tl;dv integrations here.
How should you implement a sales coaching platform?
Start with one call type, team, or deal stage and define the behaviours you actually want to coach. Test the playbook across a small group of calls, compare the results with manager judgment, then refine and expand it once the signals are useful. This keeps implementation focused instead of trying to score everything at once.